There are 4 influencer categories based on the audience size.
- New On The Block Creator: influencers with an audience size up to 50K.
- Breakout Star: influencers with an audience size from 50K to 200K.
- Wow Creator: influencers with an audience size over 200K
- The Mega Stars: Influencers with following above 1M+
The participant will indicate to which he/she belongs.
There are 12 main genres (content themes):
- Family Blogger
- Health & Fitness
- Infotainment & Finance
The participant will choose one of them while applying.
Besides, there are sub-genres.
The participant doesn’t have to choose one of these sub-genres, it is the jury who will allocate it.
There will be UP TO one winner for each category (audience size) and sub-genre (either zero or one winner, there shall be no ex-aequo)
Up to 50 winners will be announced for DIGITAJ WIBA India. Still, jury has the decision on selecting winners. The Jury may rule out any award/category if a satisfactory candidate is not found.
WIBA reserves the right to grant other special prizes if some candidates deserve it.